Apple Business Connect: Expand Your Reach

Welcome to the digital playground! As a marketing technology enthusiast, I am excited to share with you the latest tool that can help your small business attract more customers online. If you are already using Google for your search marketing, then it's time to consider adding Apple's Business Connect to your toolbox.

Business Connect is a free feature of Apple Maps that allows users to search for local businesses in a directory. It expands your visibility and reach in Apple Maps and other Apple apps, and you have control over how your information appears on your landing page.

By using Business Connect, you can add photos and useful facts about your location, highlight special offers and events in a blog-like way, and drive customer engagement through calls-to-action. Plus, you get easy access to analytics to help measure and manage your exposure through Apple apps.

You may be thinking, "But I already use Google. Why do I need this Apple thing?" While Google is the king of search and maps, your customers also search for you and your information on Apple Maps, Wallet, Siri, etc. Apple Maps is the second-most popular maps app for mobile users, and at least 71 million US adults are active users of it.

Setting up a Business Connect account is easy and takes less than 15 minutes. Plus, as more people use Business Connect, the more Apple will improve it, just like Maps. Don't miss out on a great opportunity to advertise and market your business online for free.

If you need help setting up a Business Connect account, we are here to help. Our team loves helping small businesses cut through the clutter and get better results from their marketing. Check out the Apple Business Connect User Guide for more information and start using this valuable tool today!

Apple User Guide: Apple Business Connect

Author: Nardeep Singh